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The GrayMatter Conference

Transform 2017

August 1-3 | Put-in-Bay, OH
See the Agenda Register Now

The journey to becoming a digital, industrial operation can be daunting.

With the popularity of the Industrial Internet comes buzz words and pressure that you have to change now to survive.

It’s true — you do have to act fast — but we can help you cut through the chaos and decipher your digital priorities and first steps. Embracing data and analytics as the driving force of your transformation is key and it’s where our expertise lies.

Getting started is the most important part, but it’s not the only part. We take pride in joining you for the entire journey.

Transform 2017 is GrayMatter’s annual conference held in Put-in-Bay, Ohio. The event is designed for professionals in all verticals who are passionate about operational technology and transforming into digital, industrial operations.

We’ve got a packed agenda with industry leading keynotes, learning labs to showcase new technologies and small lectures with case studies providing digital roadmaps to take back to work.

This event is in the past. Looking for Transform 2018? Go here.

Transform 2018

Transform 2017

Cyber Security 

Transform 2017


Transform 2017


Transform 2017

Digital Transformations

Transform 2017 Keynotes

Transform 2017 Kristi Woolsey

Kristi Woolsey, MAYA Design

Using Behavioral Strategy to Drive Better Business Outcomes

Presented by Kristi Woolsey, Practice Lead for Creative Environments at MAYA Design
Kristi Woolsey is a dynamic speaker with a long track record of providing insightful presentations that put today’s initiatives into a future context. Most of her talks revolve around behavioral strategy, the technique of influencing employees and customers towards desired behaviors including greater loyalty, innovation, collaboration, and productivity. These talks and workshops challenge business leaders, HR, IT, and CRE professionals to create lasting branded experiences that increase employee and customer engagement, driving improved business outcomes. Learn More about Kristi.

Paul Casto GE GrayMatter Transform 2017 keynote

Paul Casto, GE Digital

Leaping Ahead in the Industrial Internet Journey

Presented by Paul Casto, Sr. Service Director at GE Digital
There’s a new generation of Industrial IoT-enabled services and with it comes buzz words and pressure that you have to change now to survive. Brand new applications can now be leveraged in the cloud  to provide extremely fast, easy to access information about all your assets.

It’s true – you do have to act fast – but you don’t have to do it alone. Join GrayMatter and Paul Casto, Sr. Service Director at GE Digital, as he helps cut through the chaos and decipher your digital priorities and first steps in the Transform 2017 keynote. Learn more about Paul.

Keith Mularski, FBI

FBI Take: Inside the Current Landscape of Industrial Cyber Security

Presented by Keith Mularski, Head of FBI Cyber Initiative
In the midst of recent ransomware attacks, it’s hard to grasp the reality of what’s happening. Keith Mularski, Head of the FBI Cyber Initiative will break down the current threat landscape for industrial companies and highlight the lessons businesses can draw from recent data breaches.

Keith was one of the Special Agents who penetrated and took down the international Darkmarket criminal-carding forum. Keith also investigated one of the biggest threats in US History — the Robert Hanssen (former FBI) espionage case.

“Our FBI office saw foreign operators targeting Western Penn industry — US Steel, the United Steelworkers, Alcoa, Westinghouse, and so on,” Mularski said. “This was having an effect on jobs, on the economy, and we couldn’t just stand by.”


Register Today


Registration Details

Register in the month of June to be entered for the chance to win an Apple Watch.

Please note: pricing is for OEM/end users only. Contact us for vendor or systems integrator pricing.

  1. Select the correct quantity of attendees under “Attendee Fee”
  2. Select the correct quantity of hotel rooms needed under “Hotel Room Fee”
  3. Click “Order Now” at the bottom of the form, you will be directed to EventBrite to complete registration
  4. Pay by credit card or to pay by check, choose the “Show other payment options” option below the pay now button and click “Pay offline”
  5. For any additional questions, please contact us at marketing@graymattersystems.com or at 412-741-2410×30


Put-in-Bay Resort & Conference Center
439 Lorain Ave.
Put-in-Bay, OH 43456
Resort Website

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