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November 14, 2019 Jeremy Boren

Data Drives Vail Resorts, Dominion Invests in Solar, GrayMatter Merch

Vail Resorts

Vail Resorts Uses Data to Improve Customer Experience

AdAge reports Vail Resorts is tracking skiers and snowboarders on the slopes so it can offer a better customer experience.

RFID tags in lift tickets and season passes allow the resort to feed data into a predictive model. It can determine how likely customers are to return to one of its resorts and guide its marketing approach.

“We know where you skied, when you skied, how often you skied,” says Kirsten Lynch, CMO of Vail Resorts.

Lynch left a job in Chicago as CMO of PepsiCo’s Quaker Foods and Snacks to relocate to Colorado. Broomfield, Colo., is home to Vail Resorts’ HQ.

Customer data can be used to personalize advertising. It will also become part of Emma, “the world’s first digital mountain assistant.”

Emma is a chatbot visitors will be able to use to ask about slope grooming, wait times and ski lessons.

Vail Reports operates 37 resorts in the U.S., Canada and Australia.

Dominion Invests in Program to Train Solar Energy Workers

Employees are training to access and inspect offshore wind turbines. (PRNewsfoto/Dominion Energy)

Dominion Energy has joined the Solar Hands-On Instructional Network of Excellence, or SHINE, to support renewable energy education.

Dominion is one of 20 organizations investing in Southside Virginia Community College, which trains solar installers.

Demand for solar panel installers is high.

According to the Bureau of Labor Statistics, “solar photovoltaic installers,” is predicted to be the fastest growing occupation through 2028. Right behind that is wind turbine service technicians.

“We have a strong history of creating job opportunities across Virginia. Many of those jobs now support the Commonwealth’s transition to a clean-energy future,” said Matt Kellam, recruitment coordinator at Dominion.

Dominion Energy recently announced the “largest commercial offshore wind project” in the U.S. That project envisions more than 220 turbines producing 2,600 MW off the Virginia coast by 2026.

By 2022, the company pledges to have 3,000 MW of solar and wind energy operating or being developed in Virginia. That’s enough to power 750,000 homes.

GrayMatter Debuts Tech Merch Store (For a Good Cause)

GrayMatter has teamed with 412 Food Rescue to offer tech-savvy apparel to support ending food waste and hunger. Fifty percent of all proceeds will go to 412 Food Rescue’s mission of fighting food waste and hunger.

Head on over to our new merch shop to see what we have to offer.

While there, learn about 412 Food Rescue, which uses its Food Rescue Hero App to coordinate food donations and volunteers.

There are a ton of print options from “Big Data Nerd” to “Industrial Intelligence Jedi” and “Smart Water, Smart Cities.”

My current favorite? I Find Your Lack of OT Security … Disturbing.

Final emPOWERUP Event of 2019: Bonita Springs Utilities

Attention Florida-based water/wastewater professionals!

Don’t forget to sign up to visit Bonita Springs Utilities on Dec. 5 for a free tour, tech talk and luncheon sponsored by GrayMatter and GE Digital.

We have a half day of events planned for water and wastewater professionals looking to learn from other pros in an open, seminar-style environment that promotes conversation, networking and free exchange.

Secure your spot now before space starts to run low!

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Jeremy Boren

Jeremy is GrayMatter's Brand Manager and the author of TechHub and the emPOWERUP Podcast. He writes about digital solutions, trends and culture in the world of operational technology. Jeremy's background is in daily journalism. He has a passion for storytelling and enjoys highlighting the technologies and professionals taking on complex challenges in manufacturing, energy, cybersecurity and infrastructure.