November 7, 2017 Marketing

Q&A: GrayMatter CEO Jim Gillespie on the Industrial IoT Opportunity

GrayMatter CEO Jim Gillespie sits down with CRN for a Q&A during GE’s Minds + Machines 2017 conference in San Francisco, detailing rapidly evolving interest in the Internet of Things over the past year and expected trends for 2018 among industrial customers.

Originally published in CRN

Q: Can you talk about GrayMatter, who you guys are?

GrayMatter’s goal is to transform operations and empower people. We work with some of the biggest companies in the world to transform their operations and help every operator be empowered to act like the best one.

We help them connect their critical assets and work smarter to make better decisions. We see them and think about helping them play Moneyball with their digital assets. A lot of our focus is on manufacturing, digital utilities, connected field services and with the industrial IoT.

Q: Talk about industrial IoT, what kind of services are you guys offering around that area?

The industrial IoT is a really big opportunity. We help people with assessments, we help people sort through what the strategies and opportunities can be and we look into putting a plan together, a strategy, quick proofs of concept and really start to generate information to make those assets better.

We help people identify assets that are breaking before they’re broke, alerting the field service team to get the right person with the right skill set with the right parts out to those assets at the right time.

Q: Looking forward to 2018, what kind of trends should we look out for around the industrial IoT space?

We’re really excited about it. At the main stage of Minds and Machines here today, they talked about how 85-percent of the clients know they need digital transformation, and only about 13-percent of the people are acting.

So there’s a huge opportunity to close the gap between aspirations and action. We get together with the clients, do a lot of co-innovation to solve through these issues and layout a road map, really helping them get to their aspirations around digital.

Another trend is this whole new world of connecting the products out there and closing the loop with the field service transformation. You could transform the service first and then connect the products, or vice versa – that wasn’t really possible five years ago, so the art of the possible is a trend.

Q: What kind of language do industrial customers use when they talk about IoT? Do they actually say ‘the Internet of Things?’

I think that lingo is interesting because we’ve done edge connectivity for 25 years but that term has only recently come into the OT space.

That was a networking term that is now used for OT connectivity.

We do see clients using industrial IoT and IoT lingo – some people in manufacturing think of the term ‘Industry 4.0’ as sort of a way to think about it.

In the utility space, people are thinking of digital utilities.

“We help them connect their critical assets and work smarter to make better decisions. We see them and think about helping them play Moneyball with their digital assets.”


Q: What’s causing the digital gap? What challenges are industrial customers facing?

I think the gap is made up of a lot of subparts – a skill gap, knowledge gap, people, culture, execution – it’s sort of a perfect storm of all those things.

We have a lot of manufacturing clients, so there’s a lot of legacy challenges that came before them – what’s legacy-installed, and getting it up into that digital world and integrating the supply chain. So an overall view of the supply chain is a big deal. And our second biggest client is digital utilities – we think a lot of wastewater and power are working through that as well.

Q: How are you first bringing up the discussion around IoT projects with industrial customers?

I think there’s two ways – when we work with someone like DC Water, we’re really a co-innovation partner with them, so if you asked them they’d say they come to us when they’re looking to solve a problem they couldn’t solve before, and they come to us to find out the art of the possible.

The other way is we think about what are the outcomes the customers are looking for, and what’s the best way to achieve those outcomes.

Q: What’s one use case where you’ve successfully deployed an IoT solution?

We did a connected smart water fountain [with DC Water in Washington, D.C.] – people think of that as an IoT application. That’s a good example because it combines a whole bunch of innovation. It’s IoT and the value of the network, so when you have multiple drops on the network you can now get like a Google map picture of the water quality instead of the traffic with blue, yellow and red signifying how the water quality is in different points of consumption.

At the same time, we’ve made the devices intelligent so they check their own quality, and they try to clean themselves and let someone know if they need help being cleaned. It’s kind of a confluence of all these things that weren’t possible coming together.

Q: What’s another use case where you’re working with GE to help a customer transform operations?

We’re working with GE Current – it’s energy savings combined with IoT, so the lights are intelligent.

The byproduct is the lights can tell you if your real estate is being used as efficiently as it could be, so it’s almost the practices we have in manufacturing of efficiency, but applied to conference rooms or gathering spaces at a university, or bank branches wondering about the pattern usages of customers – so we get new applications from IoT.

Energy savings pays for it but then you have the cool additional efficiencies

“85-percent of the clients know they need digital transformation, and only about 13-percent of the people are acting.”


Q: What kind of demand are you seeing around edge computing and analytics in the industrial market?

Edge is almost a continuum of possibilities, from server with tons of edge computing power and storage, down to a really simple not expensive lower intelligence to just bridge the data up to the cloud, so it depends on how much latency you can handle in an application, how much local intelligence needs to go on. For a manufacturing plant, it’s very important to close the loop locally, for other applications like lighting going up to the cloud, you don’t need as much at the edge.

It’s a conversation around the outcomes, so you really have to understand the right questions to ask and the right way to design a solution. We would weigh in with the client and design something that meets the outcomes they’re looking for. Almost everything has edge computing, and then it depends where the analytics need to happen, and there’s some sort of connectivity or either local buffering or on ramp to the cloud.

Q: What kind of security services do industrial customers want for their industrial control system and assets?

The two main areas of interest that clients are driving for us are an easier, better way to segment the networks, and protect the things that can’t be upgraded, so there’s a whole area around how do we harden, temper and better segment the industrial control systems.

And then number two is almost an ADT monitoring approach, how can I have something watch over those assets and keep a software watch on what’s going on, so segmentation and monitoring are two places where we’re seeing more interest than anywhere else. A third thing is customers might not know what they have or how vulnerable they are and want it assessed. We still find that here in 2017, it’s not surprising to us to find that.

Q: What kind of priority level are customers giving cyber security and IoT in their budgets?

There’s operational parameters, like downtime, there’s formulation theft possible, and it could be expensive to repair assets if they’re damaged by a bad actor.

I would say we’re starting to see a trend, more people are prioritizing it as strategy level now, and how do we go from where we are to where we’d like to be. We’re seeing more conversations at a strategic level, and that’s a high-level conversation we’re having much more frequently in 2017 than we did last year, and we’re super pleased with it.

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