The Game has Been Changed
Data isn’t meant only for scientists and analysts. Recently, athletic performance has been measured through data analysis, according to an article in The Guardian.
It’s possible to now track players’ speed and agility and touches of the ball, which can make a huge impact on athletic growth.
But that’s not all- the data side of sports can also affect the business side, as well.
“The good news is, managers and fans alike appear to be addicted to data. So, the opportunity to collect more will inevitably make sports more compelling for fans and attract larger audiences. The opportunities for brands, if they can get the fit right, is enormous,” according to the article.
Eventually, it can even mean a more exciting and engaging experience for the viewer.
“As Professor Steve Haake, director of the Centre for Sports Engineering Research at Sheffield Hallam University, says: ‘Sport has adopted technology rapidly over the last ten years, collecting data to improve athletic performance. Now, professional clubs have realised that this data is valuable in other ways too, to make the match-day experience more exciting and to reach those at home, not even at the game. This is the current revolution in sport,'” quoted in The Guardian article.
Mobile Trends of 2015
What does “going online” or “browsing online” mean to you? Do you conjure up an image of accessing a PC or a laptop? Or do you see yourself pulling your smartphone out of your pocket to access the web?
According to a recent report done by Pew Research, that seems to be the reality these days.
Nearly two-thirds of all Americans now own a smartphone, up 35% from 2011.
The report revealed that mobile browsing is actually a crucial connection to the web, as 10% of Americans now use smartphones as the sole avenue to go online. These individuals choose to not have access to the Internet in any other manner.
And as many probably expected, the age bracket of 18-29 rely heavily on mobile browsing.
What are we looking up when we use our smartphones?
- 62% use their smartphones to look up health-related conditions or ailments
- 57% do online banking
- 44% are interested in real estate or places to live
- 43% look up information related to a job (18% actually submit a job application with their smartphone!)
Getting Digital in the Grocery Aisle
Phys.Org recently shared how start-ups are beginning to make appearances in the food industry.
The app, Fetch Rewards, allows grocery shoppers to gain savings and loyalty points while shopping. The app even gives valuable data to both the grocer and the product manufacturers.
“As he makes his way through the store, Hansen, 65, scans bar codes from milk, cheese, mushrooms and other items as he puts them into his cart. The app keeps a running total of his selections, automatically applies discounts and allows him to speed through a special check-out line. ‘I just hate the electronics, but the money savings I like,’ Hansen said, ” in the phys.org post.
Keeping the Glass Half-Full
According to GE Reports, water scarcity is becoming a hot issue once again. Droughts like in California and in Texas prompt the need to possibly begin rationing water.
Unfortunately, lack of water is a problem faced by many countries. GE reports that a study done by the U.N. found that two-thirds of the world’s population could be vulnerable to water shortages and 1.8 billion people would be living in “countries or regions with absolute water scarcity” by 2025.
[su_quote]In Algiers, the capital of Algeria, residents could not depend on having enough water in their pipes to fill up their teapots for decades. But in 2008, the North African country built the continent’s largest desalination plant and tapped a huge body of water located on its doorstep: the Mediterranean Sea. Today, the plant, located in the central Hamma neighborhood, is using GE technology to supply the city with 53 million gallons of drinking water every day. That’s enough to satisfy one quarter of Algiers’ daily usage.[/su_quote]
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